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We care about finding solutions that work for you. West Shore Bank's Wealth Management advisors take the time to listen to your needs, evaluate your options and tailor a personalized financial plan based on a thorough analysis of your financial situation. The result is a uniquely collaborative relationship designed to guide you closer to your wealth management objectives.



  • Brian D. Moore, MBA, CFP, CTFA
    Senior Vice President 
    Ludington Office
    (231) 845-3575
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  • David K. Ellis, MBA, CTFA

    Senior Vice President     
    Muskegon Office
    (231) 728-2418
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  • Craig K. Van Ess, JD, MST
    Vice President - Senior Wealth Management Advisor 
    Grand Rapids Office
    (231) 237-2761  
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  • Perry T. Adams, MSF

    Vice President  
    Traverse City Office
    (231) 346-1516
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