Receive a free consultation to discuss potential investment options based upon your financial goals and time frame.
Stocks are sometimes called “equities” because they represent a share, or a piece of equity, in a company. In other words, when you buy stock in a company, you’re actually buying a small piece of that company.
As a part owner, you’re entitled to share in any profits the company makes. These profits are distributed in the form of dividends. You also profit through “capital appreciation” – growth in the price of the company’s stock. Stocks are not a great option for short-term investors because of their potential for unexpected price swings.
West Shore Investment Services offers you access to both stock mutual funds and individual stocks.
Securities and insurance products are offered through Cetera Investments Services LLC, Member FINRA/SIPC. Advisory services are offered through Cetera Investment Advisers LLC. Neither firm is affiliated with the financial institution where investment services are offered. Investments are: *Not FDIC insured *May lose value *Not financial institution guaranteed *Not a deposit *Not insured by any federal government agency. Advisory services may only be offered by Investment Adviser Representatives. Located at: 201 W. Loomis Street, Ludington, MI 49431 (231) 845-3500.For a comprehensive review of your personal situation, always consult with a tax or legal Advisor. Neither Cetera, nor any of its representatives may give legal or tax advice. Advisory services may only be offered by Investment Adviser Representatives.